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Privacy Policy

At Colonial Family Eyecare, we are committed to protecting your privacy and ensuring the security of the information you provide to us. Our Privacy Policy outlines our practices regarding the collection, use, and disclosure of your information through our website and services. We adhere to the principles of the Health Insurance Portability and Accountability Act (HIPAA) and are dedicated to maintaining the confidentiality of your personal health information (PHI).

Information Collection and Use

We collect information that you provide directly to us, such as when you create an account, schedule an appointment, or communicate with us. This information may include your name, contact details, and health-related information that you choose to share with us. We use this information to provide you with healthcare services, send reminders for appointments, and improve our services.

Mobile Messaging & SMS Compliance

Colonial Family Eyecare provides automated appointment reminders and order status updates via SMS.

  • Opt-In: By providing your mobile number and opting in via our intake forms or website, you consent to receive text messages from Colonial Family Eyecare. Message frequency varies. Message and data rates may apply. Consent is not a condition of any purchase or service.

  • Privacy of SMS Data: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

  • Opt-Out: You can cancel the SMS service at any time by texting STOP, QUIT, END, CANCEL, or UNSUBSCRIBE. After you send "STOP," we will send you a confirmation message and no further messages will be sent. If you wish to re-subscribe, text START.

  • Help: Text HELP for assistance, or contact us at info@colonialfamilyeyecare.com or 610-948-7000.

Health Information and HIPAA Compliance

In providing healthcare services, we may collect and manage personal health information (PHI). We are committed to protecting the privacy and security of your PHI in accordance with HIPAA. This includes, but is not limited to:

  • Using PHI solely for the purposes of providing treatment, processing payments, and conducting healthcare operations.

  • Implementing safeguards to prevent unauthorized access to PHI.

  • Limiting the use and disclosure of PHI to the minimum necessary to accomplish the intended purpose.

Sharing and Disclosure

We will not sell, lease, or rent your personal information to third parties. We may disclose your information if required by law, such as in response to a subpoena or other legal process. We may share your information with third-party service providers who perform operational services on our behalf (such as billing or software support). These service providers are bound by contract to protect your privacy and are prohibited from using your data for their own marketing purposes.

Security

We take the security of your personal information seriously and implement a variety of security measures to maintain the safety of your PHI. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Contact Us

If you have any questions or concerns about our Privacy Policy, please contact us at:

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