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Privacy Policy

At Colonial Family Eyecare, we are committed to protecting your privacy and ensuring the security of the information you provide to us. Our Privacy Policy outlines our practices regarding the collection, use, and disclosure of your information through our website and services. We adhere to the principles of the Health Insurance Portability and Accountability Act (HIPAA) and are dedicated to maintaining the confidentiality of your personal health information (PHI).

Information Collection and Use

We collect information that you provide directly to us, such as when you create an account, schedule an appointment, or communicate with us. This information may include your name, contact details, and health-related information that you choose to share with us. We use this information to provide you with healthcare services, send reminders for appointments, and improve our services.

Health Information and HIPAA Compliance

In providing healthcare services, we may collect and manage personal health information (PHI). We are committed to protecting the privacy and security of your PHI in accordance with HIPAA. This includes, but is not limited to:

  • Using PHI solely for the purposes of providing treatment, processing payments, and conducting healthcare operations.

  • Implementing safeguards to prevent unauthorized access to PHI.

  • Limiting the use and disclosure of PHI to the minimum necessary to accomplish the intended purpose.

  • Informing patients of their rights regarding their PHI, including the right to access, correct, and request a restriction on the use and disclosure of their PHI.

Sharing and Disclosure

We will not sell, lease, or rent your personal information to third parties. We may disclose your information if required by law, such as in response to a subpoena or other legal process, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

We may also share your information with third-party service providers who perform services on our behalf, such as SMS messaging. These service providers are bound by law or contract to protect the privacy and security of your PHI and are only allowed to use your information in accordance with our instructions.

Security

We take the security of your personal information seriously and implement a variety of security measures to maintain the safety of your PHI. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

Changes to Our Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review our Privacy Policy periodically for the latest information on our privacy practices.

Contact Us

If you have any questions or concerns about our Privacy Policy or our practices, or if you wish to exercise your rights related to your PHI, please contact us at:

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